Frequently Asked Questions
Why should our health brand hire a Master’s-prepared nurse writer instead of a general freelance copywriter?
General writers often rely on Google searches to understand medical topics, which leads to oversimplified, inaccurate, or outdated content.
As a Master’s-prepared nurse (MSN, RN, PCCN) with over 14 years of acute care and clinical leadership experience, I don't just research medicine—I’ve lived it. I understand clinical guidelines, pharmacology, and patient psychology inside and out. Hiring a clinician writer protects your brand's authority, minimizes editorial review time, and ensures every piece meets strict medical accuracy standards.
What exactly does the name "Ditch Key Words" mean for our content strategy?
Ditch Key Words represents a human-first content strategy: we ditch robotic keyword stuffing and replace it with high-value, evidence-based storytelling that search algorithms (like Google’s E-E-A-T guidelines) favor because it is genuinely helpful, accurate, and authoritative.
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What types of health and medical content do you create?
I specialize in translating complex science into engaging, plain-language formats, including:
- Consumer Health & Patient Education Guides: 6th-to-8th-grade reading level articles, disease management resources, and patient handouts.
- Digital Health & SEO Articles: Well-researched blog posts for health-tech startups, telehealth platforms, and wellness apps.
- Mental & Behavioral Health Content: Evidence-based psychiatric and mental health articles (backed by my PMHNP training).
- B2B Healthcare & Professional Resources: Continuing Nursing Education (CNE) outlines, clinical white papers, and health system marketing assets.
How does your training as a PMHNP student benefit our mental health content?
Do you use AI tools in your writing process?
I treat AI as a digital assistant for structural outline generation, grammar checks, and formatting efficiency. However, 100% of the research, clinical interpretation, synthesis, and writing is done manually by me. AI cannot replace 14+ years of bedside nursing experience, clinical judgment, or human empathy. Your content will always be original, fact-checked, and clinically sound.
What is your typical process and turnaround time?
A standard 1,000 to 1,500-word article typically takes 3 to 5 business days from the time the creative brief is approved. My 4-step process keeps things seamless:
- Brief & Strategy: We align on target audience, tone, clinical sources, and core goals.
- Research & Drafting: I synthesize peer-reviewed medical literature and draft the piece.
- Self-Edit & Clinical Verification: I review the draft against health literacy standards and clinical accuracy.
- Delivery & Refinement: You receive a polished, ready-to-publish file (includes up to 1 round of minor revisions within 14 days).
